THE RSVP TARGET AUDIENCE
UPSCALE HOMEOWNERS
THE RSVP
TARGET
AUDIENCE
UPSCALE HOMEOWNERS
WHO IS THE RSVP TARGET AUDIENCE… AND HOW DO THEY RESPOND TO DIRECT MAIL?
WHO IS THE RSVP TARGET AUDIENCE… AND HOW DO THEY RESPOND TO DIRECT MAIL?
The Mailing List is RSVP’s SECRET SAUCE!
Our proprietary mailing list is updated monthly, consisting of the most-exclusive, owner-occupied, upscale homes. 60% of your success is determined by our mailing list.
The Mailing List is RSVP’s SECRET SAUCE!
Our proprietary mailing list is updated monthly, consisting of the most-exclusive, owner-occupied, upscale homes. 60% of your success is determined by our mailing list.
THE 80/20 RULE
We know that 80% of all discretionary spending purchases are made by the top 20% of consumers in your market. More than half of U.S. income is still concentrated in 1 of 5 households and we target those top homes with our mailing. We do this because we know that affluent households are twice as likely to spend money giving you the BEST opportunity for a higher ROI!
THE 80/20 RULE
We know that 80% of all discretionary spending purchases are made by the top 20% of consumers in your market. More than half of U.S. income is still concentrated in 1 of 5 households and we target those top homes with our mailing. We do this because we know that affluent households are twice as likely to spend money giving you the BEST opportunity for a higher ROI!
WHY DO RSVP MAILINGS WORK?
Because our target audience includes mass affluent homeowners who are ready to spend. Understanding how different age groups respond to direct mail and digital marketing is the secret sauce to success.
WHY DO RSVP MAILINGS WORK?
Because our target audience includes mass affluent homeowners who are ready to spend. Understanding how different age groups respond to direct mail and digital marketing is the secret sauce to success.
IS THE MAIL HERE?
71% of all consumers are excited to discover what mail brings everyday.
IS THE MAIL HERE?
71% of all consumers are excited to discover what mail brings everyday.
OFFERS ARE POWERFUL
Offers / deals are the most effective element
72% Gen Z
71% Millenials
76% Gen X
89% Boomers
OFFERS ARE POWERFUL
Offers / deals are the most effective element
72% Gen Z
71% Millenials
76% Gen X
89% Boomers
MAIL DRIVES WEBSITE VISITS
Went to a brand’s website after receiving direct mail
38% Genz
47% Millenials
43% GEN X
39% Boomers
Source: USPS Generational Research Report
MAIL DRIVES WEBSITE VISITS
Went to a brand’s website after receiving direct mail
38% Genz
47% Millenials
43% GEN X
39% Boomers
Source: USPS Generational Research Report
BOOMERS LIKE MAIL
71% of Boomers say that mail feels more personal than digital communications.
Boomers trust direct mail more than other marketing channels.
57% of Boomers say they’d be disappointed if they didn’t get mail.
Compared to younger generations, Boomers are the most likely to read direct mail (96%) and email (85%) promotions from locally owned businesses.
GEN X & MILLENIALS DO, TOO!
More than two-thirds of Gen X consumers are likely to have a positive impression of a company that sends out relevant marketing mail.
79% of Informed Delivery subscribers within Gen X use the feature more than once a week, many of them check their mail with it daily.
Millennials are most likely to visit a website, go to a physical location and share information with others after receiving direct mail.
Millennials have the highest awareness of—and interest in—digital direct mail innovations, like QR Codes and augmented reality.
BOOMERS LIKE MAIL
71% of Boomers say that mail feels more personal than digital communications.
Boomers trust direct mail more than other marketing channels.
57% of Boomers say they’d be disappointed if they didn’t get mail.
Compared to younger generations, Boomers are the most likely to read direct mail (96%) and email (85%) promotions from locally owned businesses.
GEN X & MILLENIALS DO, TOO!
More than two-thirds of Gen X consumers are likely to have a positive impression of a company that sends out relevant marketing mail.
79% of Informed Delivery subscribers within Gen X use the feature more than once a week, many of them check their mail with it daily.
Millennials are most likely to visit a website, go to a physical location and share information with others after receiving direct mail.
Millennials have the highest awareness of—and interest in—digital direct mail innovations, like QR Codes and augmented reality.
QR CODES GAIN POPULARITY
9.76 MILLION
U.S. Households scanned a QR code in 2018.
11 MILLION
U.S. Households scanned a QR code in 2020.
QR CODES GAIN POPULARITY
9.76 MILLION
U.S. Households scanned a QR code in 2018.
11 MILLION
U.S. Households scanned a QR code in 2020.
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